Creative Director at The Tenth Man, working with brands like Level Health, DraftKings and Bord Gáis Energy. Over the past decade - across Dublin and Melbourne - I've built campaigns that change how people think, not just what they buy.
Work that's earned a couple of Gold Effies, dozens of ICAD Bells and some international acclaim, but more importantly, moved the needle for the brands and causes that deserved it most.
As an Executive Board Member at ICAD, Ireland’s Institute of Creative Advertising and Design, I am helping push Irish advertising into its next chapter.
In my spare time (if you can call it that) I let off steam by cooking, cocktail making, walking my miniature sausage dogs, and raising my son. Predictably, I have taken up occasionally golfing as part of my midlife crisis. All to varying degrees of success. Except golf, I’m crap at that.
Work Experience:
CD, The Tenth Man, Dublin
ACD, The Public House, Dublin
Senior Copywriter, The Public House, Dublin
Senior Copywriter, J.W.T., Melbourne
Copywriter, ICAN, Dublin & Belfast
Copywriter, Ogilvy & Mather, Dublin
Copywriter, Target McConnells, Dublin
Jury Experience:
ICAD Jury Selection Committee, 2024 - 2026
Art Directors Club Europe Awards, Spain 2024
Phnx Awards, USA, 2023
AdStars Awards, South Korea, 2023
Continuous Development:
ICAD Director & Executive Board Member, 2025 & 2026
ICAD Vice President, 2025 - 2026
ICAD Management Board Member, 2024 - 2025
Elvtr, Jon Elsom’s Take The Leap In Rocket Boots
(12 Week, Online Creative Direction Masterclass), 2024ICAD Upstarts Mentor 2023
Awards
Luerzer’s Archive - In Book x7
Best Ads - Ad Of The Week x6
Effies Ireland - Gold x2
Effies Ireland - Silver x1
Effies Ireland - Bronze x2
Effies USA - Silver x2
Irish Audio Awards - Grand Prix x1
Irish Audio Awards - Gold x2
ICAD - Gold Bell x5
ICAD - Silver Bell x5
ICAD - Bronze Bell x17
ICAD - Commendation x18
One Show - Merit x2
One Show - Shortlist x4
Cannes Lions - Shortlist x1
American Advertising Awards - Silver x3
Kinsale Sharks - Silver x2
Kinsale Sharks - Bronze x4
“Creativity is a complex business these days. You need people who can not only develop ground-breaking ideas, but have the ability to adapt, change and thrive in a constantly evolving environment. Mikey is one of those people. He's a creative who can work across any client, in any media, in a team or solo, and does so with passion, his trademark Irish wit and most importantly, pragmatism. Clients love him, his peers love him, and he’s someone I’d recommend as a highly valued addition to any creative department.”
Simon Langley
Chief Creative Officer, Wunderman Thompson Australia
“Mikey can both tell and do stories. From digital to experiential activations, from writing for radio to TV and outdoor, he's an ideas man, passionate about great concepts. He’s collaborative and easy to work with and really has a feel for where the industry is going. He embraces technology and ways to express brands across platforms. Excelling as a creative in innovation and media first projects that have had an impact at home and across the world.”
Andrew McNulty
Creative Director, ICAN Dublin & Belfast