2021 Sound Support FBD Insurance
When the Tokyo 2020 Olympics were delayed a year, FBD Insurance, as title sponsor of Team Ireland wanted to demonstrate their support to Irish Olympians. So when we found out that foregin spectators wouldn’t be allowed in the stadiums, we came up with a unique way to give our athletes a competitive advantage.
Sound Support was an album of bespoke music tracks for 3 Irish athletes, created in secret. Each track was made in the athlete’s favourite music genre, at a tempo that would increase their working heart rates, featuring messages of support from their friends, family and coaching staff as lyrics, and using covertly recorded sounds from their workouts recording in press junket days to create the every sound in the songs.
We launched with TV
Then got creative with OOH
Here we extracted the data of real audio messages of support from athletes’ friends, family and coaching staff, turning them into visual representations of that support within their sporting environments.
Followed up with VOD.
Listen up.
Scan the Spotify codes in the artwork above to listen to the Sound Support album there, or hit play over here.
Role: Concept & Copywriting. Agency: The Public House. Art Director: Sam Caren. Creative Director: Colin Hart. Director: Peter O’Brien. Music: Richie Egan.
Two athletes featured in this campaign won their first ever gold medals in the Olympics. The work won a plethora of client sponsorhip awards as well as a One Show merit, a Cannes Lions shortlist, and the most ICAD bells ever given in one night - 18 (5 Gold, 6 Silver, 7 Bronze). This work helped launch FBD Insurance’s brand platform - Support. It’s what we do.
The Team
Advertising Agency: The Public House
Creative Director: Colin Hart
Senior Art Director: Sam Caren
Senior Copywriter: Mikey Curran
Strategy: Sarah Walsh & Kathleen Moore
Agency Producer: Aoife Fitzgerald
Production Company: Event Junkies
Film Director: Peter O’Brien (POB)
Producer: Steven Courtney
Producer: Louise Byrne
Photographer: Chris Lindhorst
Music Producer: Richie Egan (Jape)
Brand: FBD Insurance
Brand Manager: Aileen Donoghue
Marketing Manager: Brian Healy
Marketing Manager: Nicola Ging