These are the other twenty pieces of work that didn’t make the cut. Doomscroll at your peril.
# 6
2025 Where NI Gets Its News Belfast Telegraph
Belfast Telegraph has more in-depth news coverage than any other news source in Northern Ireland. That makes readers feel like they’re in the stories they read about.
To get that message across, we literally did just that. We photographed readers from all walks of life catching up on the news within the stories themselves.
Agency: The Public House | CD, Copy: Mikey Curran
Copy: Enda McNally | Art: Mikey Philips
Photo: Alex Telfer
# 7
2025 Yep 48 Mobile
You can define 48 Mobile’s offering in one word. Yep.
Is that really all there is to it? Yep.
Agency: The Public House | CD: Rob Maguire
Copy: Mikey Curran, Lizzie Baird | Art: Danny Cullen
Director: Florence Poppy Deary, Biscuit Filmworks
# 8
2023 Boys of the NYPD Choir EPIC The Irish Emigration Museum
More than 31 million Americans claim Irish descent, which is a tantalising prospect for a Dublin museum that explores and celebrates Irish emigration. To attract visitors from the other side of the pond, EPIC took The Pogues’ Fairytale of New York, an unofficial emigrant anthem, and brought it to life.
36 years after Shane MacGowan sang “the boys of the NYPD choir singing Galway Bay”, we went to New York and had them do it for real. The resulting PR campaign achieved unprecedented reach for EPIC — a PR reach of 9.1m, 1 million film views, and goosebumps all around.
Agency: The Public House
CD, Art: Colin Hart
CD, Copy: Mikey Curran
Music: Amon Drum
Director: Michael Uys, Out of The Blue Productions
# 9
2024 No Funny Business CarsIreland.ie
Cars Ireland is the most straight forward place to buy a car in Ireland. I mean with a name like that, it has to be right?
To get the message out there we employed the most straight forward salesman, Otto, to be their new brand voice.
Agency: The Public House | CD: Mikey Curran
Copy: Blaise Hoban | Art: Danny Cullen
Director: Sam McGrath, Motherland
# 10
2024 The Love Story Before Love Story EPIC The Irish Emigration Museum
The Eras Tour had a profound impact on brands - it made them revert to shit puns while clout chasing. We did something unique, but proven, we added value. In tracing Taylor’s lineage, we discovered her great-great-great-grandparents, first met aboard a ship departing Derry, for Philadelphia in 1836.
Noting the parallels between the story of dressmaker Susan Davies and weaver Francis Gwynn, we wrote a cover of “Love Story” that was actually a genealogy report. Recorded and released by Irish busker Allie Sherlock, the song took off on Swiftie Subreddits and actually permeated culture. We also wrote some punny headlines, to not totally break the mould.
Agency: The Public House | CD: Mikey Curran
Copy: Paddy Dunne | Art: Paul Kinsella
Singer: Ali Sherlock
# 11
2024 Feel Smug 48 Mobile
48 Mobile customers pay less than anyone else in Ireland, while piggybacking on Three, Ireland’s best coverage network.
They feel smug about that. So we captured a usually negative sentiment and turned it into a positive for 48 customers.
Agency: The Public House | CD: Mikey Curran
Copy: Paddy Dunne | Art: Paul Kinsella | Photo: Alex Telfer
# 12
2022 & 2023 This Is Not Us EPIC The Irish Emigration Museum
EPIC exists to celebrate the accomplishments of Irish emigrants and the diaspora. Upon discovering in 2022 that Google’s algorithm suggested negative stereotypes about the Irish by default, we challenge their adwords to change their position by creating a misrepresentation of their suggestions as a brand ambassador.
Building on the success of our previous campaign, in 2023, we turned our sights on the latest trending hot topic - AI image generation. When prompted to create “an Irish man”, Midjourney used negative stereotypes as the basis. We challenged them next.
Agency: The Public House | CD: Dillon McKenna
Copy: Mikey Curran, Paddy Dunne
Graphics: Piranha Bar, Kevin Hughes
Sound Design: Will Farrell, Blast Audio
# 13
2019 Unearth Greatness Seppelt Wines
Seppelt wines come from the same grounds which were once home to the Australian gold rush. While the nuggets are long gone, there’s still liquid gold in those terroirs.
To reposition Seppelt as a luxury wine brand in 2018, we turned to the soil for inspiration.
Agency: J. Walter Thompson | CD: Kieran Antill
Copy: Mikey Curran | Art: Nick Sellars
Retouch: Illusion CGI, Bangkok
# 14
2021 Galway Races Coverage Irish Independent
Irish Independent’s Racing Supplement has more coverage of the Galway Races at Ballybrit Racecourse than any other newspaper in Ireland - on and off the turf.
Naturally we took that coverage literally, and covered racing memorabilia, for regulars and casuals and covered in our horse racing specific newsprint.
Agency: The Public House | CD: Colin Hart
Copy: Mikey Curran | Art: Sam Caren
Production: Happy Finish
# 15
2021 News Like You’ve Never Heard It Irish Independent
We had a podcast to promote on Spotify. Spotify had just released Spotify Codes. We had a brainwave and turned our text layout into a scannable code that brought you to that episode.
The rest is history. So are Spotify Codes, I believe. Possibly in part due to this campaign.
Agency: The Public House | CD: Colin Hart
Concept: Mikey Curran, Sam Caren
Copy: Karl Graham | Art: Sam Caren
# 16
2024 A Riff On Genealogy EPIC The Irish Emigration Museum
Shania Twain’s biography documented Irish ancestry on her mother’s side. However we found she had lineage on her father’s side too. A story that she was totally unaware of.
Instead of presenting our findings in a traditional report (boring), we played with fire and etched her genealogy into a Fender Telecaster which we presented her with at her concert.
Agency: The Public House | CD: Mikey Curran
Copy: Paddy Dunne | Art: Paul Kinsella
Pyrography: David Rooney
# 17
2018 Risktaker Turned Winemaker Sam Wynn & Co. Wines
Marketing a wine brand to Aussie men in their early 20s who don’t respond to advertising felt like a tall order.
So we made propaganda instead, working with Shepard Fairey’s design studio. The results exceeded our expectations.
Agency: J. Walter Thompson | CD: Kieran Antill, Jim Walsh
Copy: Mikey Curran | Art: Nick Sellars
Graphic Design: Studio Number One, Los Angeles
# 19
2023 A Vulnerable Christmas Barnardos
Barnardos’ purpose is to help the most vulnerable children in Ireland achieve their full potential. Christmas is the time when they need the most donations, but fight for attention.
We used storybook illustration to highlight that not all children have the most wonderful time of the year when December rolls around, to drum up support for Barnardos.
Agency: The Public House | CD: Mikey Curran
Copy: Paddy Dunne | Art: Paul Kinsella
Illustrator: Martyna Nejman
# 20
2023 The Bionic Edition Dublin Gazette
1 in 6 Irish adults is below level one on a five-level literacy scale. Bionic Reading is a digital tool that creates artificial fixation points in words allowing them to be more easily and quickly understood.
On World Literacy Day, we turned the Dublin Gazette, into the most legible newspaper in the world.
Agency: The Public House | CD: Colin Hart
CD, Copy: Mikey Curran | Art: Danny Cullen
# 21
2020 Sorry, Losers EPIC The Irish Emigration Museum
When EPIC won back-to-back European Tourism Awards, we apologised to some losing entrants in the same category to let visitors know we’re better than them.
I will never forgive the Redditor who pointed out, upon hearing the radio ad, that Mona Lisa was technically Italian. I justify it to myself she’s been living in Paris so long now that she picked up the accent.
Agency: The Public House | CD: Colin Hart
Copy: Mikey Curran | Art: Dillon McKenna
Sound Design: James Daly, Bounce Sound
Retouch: Drew Smith
# 22
2023 Issues In Focus Belfast Telegraph
In Focus is a series of supplements from Belfast Telegraph in which they explore local issues in depth.
There are shoestring budgets, then there’s this. I’m proud with what we were able to achieve for so little.
Agency: The Public House | CD, Copy: Mikey Curran
Copy: Paddy Dunne | Art: Paul Kinsella
Motion Graphics: Kevin Hughes
Sound Design: Will Farrell, Blast Audio
# 23
2023 The Game Is On Cadbury
Cadbury wanted to help grow grassroots women’s football in Ireland, without just spending money on trivial training equipment which would wear out in a season. That doesn’t grow the game.
We pulled together an XI of the best women illustrators in Ireland to create recruitment posters for 11 teams around the country. Then rolled out an outdoor and digital media ad campaign in their towns. These are some of my favourites.
Agency: The Public House | CD: Colin Hart
Copy: Mikey Curran | Art: Rudy Godfrey
# 24
2017 100% Live Billboard Bulmers Irish Cider
To bring to life the brand’s new “100% Irish” positioning, we took over the entrance of Forbidden Fruit with a first-of-its-kind live billboard combining multi-camera motion tracking technology and hundreds of lines of personalised copy.
Nobody was safe from my increasingly dark humoured copy as I sat in a van behind the screen drinking Bulmers and pinging out pithy zingers all weekend.
Agency: ICAN | CD: Ian MacFarlane
Copy: Mikey Curran | Art: Ciaran Dolan
Production: Algorithm
# 25
2023 Fun Is In Our Nature Wildlands
Wildlands, an Irish adventure park nestled among 20 acres of mature woodland in Co. Galway needed a distinctive launch visual to encourage Irish families to get back having fun in nature.
I put this here to drag up the quality, and give a false impression to anyone who skipped to the end.
Agency: The Public House | CD: Colin Hart
Copy: Mikey Curran | Art: Sam Caren Perret
Design: Floss Creative
